Each year, approximately 150,000 people are diagnosed with colorectal cancer¹ – and sadly, almost 50,000 will die from this all-too-common cancer.  Colorectal cancer is largely treatable when detected in the early stages, but unfortunately less than 40 % of cases are caught early.²

“It’s Time to Challenge Colon Cancer: Do You Have the Guts?” is a health initiative designed to turn doubters into doers. To prompt people like you into being screened.  To make this one of the most important screenings you do this year. And then help you turn your sights on family and friends. We hope to help catch colon cancer before it’s too late.

PARTICIPATING IS EASY!

• Ask your doctor about annual screening with the InSure® FIT™ screening test and its more convenient, non-invasive, Blue Brush Method.  (Print out a helpful flyer to discuss this test with your healthcare professional here.)
• Challenge your friends and family to protect their colon health!  Click here to personalize and send an e-card encouraging them to challenge colon cancer.

Together, let’s reach 5 million Americans over 50 in the next 5 years! Let’s help catch colon cancer before it stops the ones we love.

 Do you have the guts?

1. American Cancer Society -  Colorectal Cancer Testing on the Rise: http://www.cancer.org/docroot/NWS/content/NWS_1_
   1x_Colorectal_Cancer_Testing_on_the_Rise.asp
2. CDC, 2001 Behavioral Risk Factor Surveillance System