Challenge Colon Cancer

Blue Brush
Take the Challenge

Men and women know how important it is to be tested regularly for cancer. For decades women have benefited from having Pap tests on an annual basis to detect the early signs of cervical cancer. They perform breast self-examinations and have mammograms to help detect breast cancer. Men have annual PSA tests to help detect prostate cancer.

Colorectal cancer is the third most common type of cancer in both men and women in the U.S.1 – more common than  cervical cancer and – if caught early (in stage I), the relative five-year survival rate is higher than 90%, compared with approximately 10% if detected in an advanced stage.2

This May Be The Most Important Test You Will Ever Take

Visiting your doctor every year to obtain a screening test is the first step toward protecting your colon health. But you must also complete the test and return it for analysis. Only then can this screening method increase your chances of detecting this common cancer in its early, more treatable stages.

Medical experts advise that anyone at age 50 or older at average risk should, as one of their screening options, be screened annually with the fecal occult blood test (FOBT) or the newer fecal immunochemical test (FIT) for this disease. If you believe you are at higher than average risk for colorectal cancer, speak to your doctor about what may be right for you.3,4

THE InSure® FIT™ TEST AND ITS UNIQUE BLUE BRUSH METHOD MAKES IT EASIER THAN EVER TO SCREEN FOR COLORECTAL CANCER.

Take-home screening tests, including the InSure FIT is available from your doctor.  Learn more about the full range of colorectal cancer screening options to discuss with your doctor here.

* InSure FIT is manufactured by Enterix, Inc., Edison, New Jersey, a Quest Diagnostics company.


  1. CDC – Colorectal Cancer – Basic Information: http://www.cdc.gov/cancer/colorectal/basic_info/
  2. O’Connell JB, Maggard MA, Ko CY. Colon cancer survival rates with the new American Joint Committee on Cancer Sixth Edition staging. J Natl Cancer Inst. 2004:96:1420-1425. (American Cancer Society “Detailed Guide: Colon and Rectum Cancer: How Is Colorectal Cancer Staged?” Available at www.cancer.org/docroot/CRI/content/CRI_2_4_3X_
    How_is_colon_and_rectum_cancer_staged.asp
    .)
  3. American Cancer Society. Colorectal Cancer Screening Guidelines. Accessed February 4, 2008. http://www.cancer.org/docroot/CRI/content/CRI_2_2_
    3X_How_is_colorectal_cancer_found.asp
  4. U.S. Preventive Services Task Force. Screening for Colorectal Cancer: Recommendations and Rationale. July 2002. Agency for Healthcare Research and Quality, Rockville, MD.


InSure Tests Completed

Since March 31, 2008

Quest Diagnostics