Each year, approximately 150,000 people are diagnosed with colorectal cancer¹ – but the early indicators of this deadly disease can be caught before it’s too late. Colorectal cancer is largely treatable when detected in the early stages, but sadly, due to low screening rates, fewer than 40 percent of cases are caught early.²

We want to educate people about the importance of yearly screening tests and show just how easy getting tested is – with the InSure® FIT™ unique sample collection method, the Blue Brush Method.

That’s our Challenge: Use the Blue Brush Method to get screened. Then pass the Challenge along to your family and friends. We can challenge colon cancer together. If you’ve got the guts.

<sup>1. American Cancer Society -  Colorectal Cancer Testing on the Rise
2. CDC</sup>